Sunday, May 17, 2009

Seattle Targets Gay Travelers With Marketing Effort

Gay, lesbian, bisexual and transgender travelers are the targets of the latest promotional marketing effort by Seattle's Convention and Visitor's Bureau.
"In times like a down economy, this market is more ready to travel, and we need that," said bureau spokesman David Blandford. (Oh sure, you need us now)
The bureau has partnered with the Greater Seattle Business Association -- the largest LGBT chamber in the country -- to convene an advisory task force of hotels, businesses, airlines, retail centers and other businesses to target the group through cooperative advertisements, travel packaging and direct outreach to promote Seattle as an ideal destination for LGBT tourists.
It's no wonder. LGBT travelers make up 10 percent of the consumer travel market share and tend to have more disposable income than the average traveler, making them resistant to the effects of a tough economy.

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